Social Media
A semester of content creation, platform strategy and branding campaigns for the Chaplain's Office Instagram.
Chaplain's Office Instagram Campaign
- Platform: Instagram
- Client: Berry College Chaplain's Office
- Start date: August 2025 - December 2025
- Account: @bc_chaplain
The Mission
The Chaplain’s Office account desires to produce content that is spiritually formative and encouraging for students, promote the services and events they have available on campus, and increase awareness of the office’s free resources for student formation. This semester long campaign sought to utilize the different forms of content on Instagram, like reels, posts, carousels, and stories, in order to reach Berry College students.
Analytics
- Views: 151,718
- Reach : 19,257
- Interactions : 3,288
- Total # of posts : 34
About
The campaign’s analytics demonstrate strong reach and engagement across the semester. With 151,718 total views and a reach of 19,257, the content consistently expanded beyond the immediate follower base and successfully put the Chaplain’s Office in front of a large portion of the student body. The campaign also generated 3,288 interactions, to which 89.3% were followers, indicating that students were not only seeing the content but meaningfully engaging with it through likes, saves, shares, and comments. This level of interaction reflects a high level of interest in the spiritual, relational, and informational material posted throughout the semester.
Producing 34 total postsacross multiple content types ensured a steady stream of touchpoints for students. This mix of reels, carousels, and stories supported the campaign’s goals by appealing to different user behaviors—reels helped maximize reach, carousels allowed for deeper storytelling or resource explanations, and stories provided timely reminders for events and services.
In the time of the campaign, the Chaplain's Office Instagram received 95 followers, 1,626 profile visits, and 40 external link taps, indicating that students were utilizing the resources available to them through the Chaplain's Office.